Commission for Africa

"Successfully delivered and organised global launches of a major report about Africa's progress since 2005."

The goal:

To publicise Africa’s progress since the first Commission for Africa report in 2005 and call for renewed international action to speed up that progress.

Background:

In 2004, UK Prime Minister Tony Blair  set up the Commission for Africa to look at innovative ways to support a strong and prosperous Africa. It published its first report in 2005. Five years later, the Commission wanted to review progress against its recommendations.

Our work:

Within just a few months, we researched and wrote the Commission’s second report, assessing progress since the last and making new recommendations on how to promote prosperity and development in Africa.

Trio also oversaw the media and communications for the report and two highly successful launch events at the British Museum in London and at the Rockefeller Foundation in New York. These involved commissioners, an former Tanzanian President Benjamin Mkapa, Ethiopian Prime Minister Meles Zenawi, Prudential chief executive Tidjane Thiam and Bob Geldof, and three UK government ministers – including Secretary of State for International Development Andrew Mitchell. The report was covered by African and international press, including allafrica.com, Radio France Internationale, BBC Radio4’s Today programme, BBC News and BBC World Service and the Financial Times.